What are the different types of adverts?
What do they do?
What do they do?
Humour: Makes us laugh so when we think about buying the product,
we get a good feeling and want to get? happy
we get a good feeling and want to get? happy
Bandwagon : Join the crowd. Everyone is buying it/using it/doing it?
wheelbarrow
wheelbarrow
Testimonial: A famous person claims the product is good? commenting
Image Advertising: A product is associated with certain people,places
, activities.? Word cloud/plan
, activities.? Word cloud/plan
Weasel: A promise is made using words like “usually” or “chances are”
?a small, slender carnivorous mammal related to, but smaller than, the stoat.
?a small, slender carnivorous mammal related to, but smaller than, the stoat.
Omission: Facts about the product are not told to us? fingers crossed
Repetition: Saying it again and again? you will not do
Scale: Making a product bigger or smaller? size
Association: Promising adventure and quality if you buy the product?
story and poems
story and poems
Name-calling: Making the product seem better than other ones
by calling them unpopular names?calling names
by calling them unpopular names?calling names
New: The product is better than all the other ones because
it is BRAND NEW? new gift
it is BRAND NEW? new gift
Warm and Fuzzy: Uses pictures of kids, families and animals
to make us feel good and comfortable. It may have soothing
music and use words like ‘cute’ and ‘cuddly’? fluffy jackets
to make us feel good and comfortable. It may have soothing
music and use words like ‘cute’ and ‘cuddly’? fluffy jackets
Fear: The ad shows us what could happen if we don’t use their
product. It shows problems like ‘bad teeth’ or ‘sore back’ that their
product can fix?scary
product. It shows problems like ‘bad teeth’ or ‘sore back’ that their
product can fix?scary
No comments:
Post a Comment
Please structure your comments as follows:
Positive - Something done well
Thoughtful - A sentence to let us know you actually read/watched or listened to what they had to say
Helpful - Give some ideas for next time or ask a question you want to know more about